Loading

RADIO CONTROLLED MICRO RACERS

PROJECT DESCRIPTION

We produced radio-controlled micro racer cars to help promote the sale of Grand Theft Auto video game for mass market. Over 30,000 units produced in six weeks for Christmas launch. Enabled their company to garner headlines from newspapers and magazine ads throughout the holiday season in 2008.

PROJECT DETAILS

  • Client: Grand Theft Auto, OREOS, DHL, and more
  • Category: Development
  • Year: 2010 - Present

VISIT PROJECT