The 2006 MSN Strategic Account Summit was a two-day digital advertising conference held in Redmond, WA at Microsoft headquarters. The event brought more than 700 advertising, technology, communications and entertainment leaders from 27 countries to explore trends shaping online media. It included a rather unique line-up; Bill Gates and rapper Jay-Z, president of Roc-A-Fella Records, appeared in separate interviews on stage with ad executive Donny Deutsch.
For the event, we created a mobile media bag filled with rewards for special attendees including a custom bag to house a digital picture frame, web cam, headphones with microphone and wireless hotspot for over 900 customers. Among the rewards our team developed the world’s first portable DVD player to incorporate Windows media video in WMV format. Our project's worth estimated to be $500,000.00 total.